Golly Corner: Robertson's August 2001 Letter


The Golly Promotions Unit
Centura Foods
Fitzroy Street
M43 6DR

Dear Golly Collector,

Thank you for taking the time to contact the Golly team recently regarding the 'retirement' of Golly and the introduction of the new Roald Dahl collector scheme. We have been overwhelmed by the response from many Golly enthusiasts enquiring about Golly badges, and in particular the 'Farewell Golly' badge.

By the end of September, we will be issuing a letter to our top 5,000 lifetime collectors, inviting them to apply for a 'Farewell Golly' badge. Each badge is 9ct. gold plated and comes in a box with a certificate. 5000 'Farewell Golly' badges have been produced, in the light of anticipated increased demand, an amount well in excess of the usual number of 'special edition' Golly badges produced.

We will only be issuing the 'Farewell Golly' badges to those collectors who received a leaflet and have applied using the order form. However any badges remaining from this will be offered to other collectors on a first come, first served basis. As a result we have returned any monies you may have sent with this letter, but we will keep your details on file in the order they were received and will contact you in due course should there be the opportunity to purchase a 'Farewell Golly'.

Whilst the new Roald Dahl badges will be available from October 2001 onwards Golly badges can still be collected until Easter 2002, by sending in the tokens in the usual way. In fact Golly tokens will still be present on all jars of Robertson's mincemeat this Christmas. However we will not be re-ordering stocks of Golly badges and will continue to sell the badges until all current stocks are exhausted.

We would like to take this opportunity to thank you for your interest and support.

The Golly Promotions Unit

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Golly Corner: Robertson's August 2001 Letter / revised August 2001
Photographs & Text Copyright Liz Prigg © 1998–2009